Creative Critical Reflection on the Commercial

1. Our product uses and challenges conventions by instead of just promoting a single brand of water we end up going against one and comparing them and saying then how the Zephyrhills water is better. We provided a more interesting way of promoting Zephyrhills water which grabs the readers attention better and that is how this commercial challenges conventions. Our product represents issues because some people aren't able to afford water so we provide a commercial about water that not only taste better but is at a more affordable price than any other brands. Our project can represent social groups because we have the same drive as them which is to get Zephyrhills water out to everyone since it is the best choice of water.

2. Our product engages with audiences because we tried to make it funny and short by making it only 30 seconds. Since people tend to lose focus after a long period of time we decided to keep it short and simple to be more enjoyable. Our commercial could be considered a real media text because we have a very specific purpose which is to persuade people to choose the Zephyrhills water brand over any other. For example in the commercial we go against another brand of water called Dasani by throwing a bottle of Dasani water in the trash. This further proves our point that Zephyrhills is better than the other types of waters. Another example from the commercial is that we made it so that "god" delivered us the water from the sky and it can be inferred from that to the viewer that it means Zephyrhills is holy water so it has to be the best.

3. In the beginning of this project my production skills were very bad because I had never made a commercial before. One of my groupmates has edited many things before so he taught me how to produce a video and edit it during the project. He would share his screen with me and he would show me the different things I could edit and how it would affect the final product. When filming the scenes I would always make sure that Max the main character of the commercial was always doing the right thing and i would correct him when he was doing the wrong. So overall during this project I went from knowing nearly nothing about producing a video to becoming a great producer and editor.

4. In our project we integrated technology in many ways. First we filmed the commercial with a phone. Then we downloaded the videos and uploaded them to google drive. Then we created a shared document and we all had access to the videos. Then we went on our computers and each took 2 of the unedited scenes. Then we each used an app online called shotcut to edit the video. Then we reuploaded our edited version of the video back to the shared google drive. Then Andy our groupmate downloaded all of those videos and used shotcut again to edit the videos together add music over it.



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