AICE Media Studies

1. Our product uses and challenges conventions by instead of just promoting a single brand of water we end up going against one and comparing them and saying then how the Zephyrhills water is better. We provided a more interesting way of promoting Zephyrhills water which grabs the readers attention better and that is how this commercial challenges conventions. Our product represents issues because some people aren't able to afford water so we provide a commercial about water that not only taste better but is at a more affordable price than any other brands. Our project can represent social groups because we have the same drive as them which is to get Zephyrhills water out to everyone since it is the best choice of water. 2. Our product engages with audiences because we tried to make it funny and short by making it only 30 seconds. Since people tend to lose focus after a long period of time we decided to keep it short and simple to be more enjoyable. Our commercial could be consider

 I love the way our commercial turned out. After the final editing additions it looks great. Andy revised the whole commercial after we finished editing it because he is the best at editing in our group. This was a great experience and it caused lots of laughter and happiness. From the funny edits added in to just being in a group with my friends made this one of the best projects I've ever worked on. The first time Andy sent the final revised product to the group chat the clouds in one of the scenes didn't look very well. But after we told him he fixed them and now the final product looks better than ever. We showed our friends and other classmates our final product and they were proud at what we made. In the end this truly was a great project. I had lots of fun and maybe hope to do it again sometime.

 When the group first finished the filming I started to edit the commercial. First I edited the scene where max is running. I added music to make it more fluent. When he stopped running and took a break I paused the music to add an affect. Then he walked over to the backpack and grabbed out a Dasani water. Then he instantly spit out the water and threw it. I then edited the scene where max threw the water bottle and I cut it to a video of a Dasani water bottle getting thrown into a trash can. Then I edited the scene of "god" coming down from the sky. I added angelic music to affect the scene more. I then edited the shot of god throwing a water bottle to max. I cut the 2 shots into one by combining them together so it looks like the bottle was thrown straight towards max. Then I added music and put the commercial in slow motion as max drank the Zephyrhills water. I also edited it in slow motion for when he poured the water on his head. Then I cut to the scene where max holds t